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Customer/supplier concentration and its effect on the multiple

An explanation of customer and supplier concentration risk, and how it affects a business's valuation multiple.

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Written by Hallie Porterfield

Brillian asks whether your business relies heavily on one customer, supplier, or piece of technology. Here's why that matters for your valuation.

What is concentration risk?

Concentration risk exists when a large share of your revenue, supply chain, or infrastructure depends on a single relationship — one big customer, one key supplier, or one critical piece of technology.

Why it affects value

Buyers see concentrated relationships as fragile: losing that one customer or supplier could have an outsized impact on revenue and earnings. All else equal, businesses with concentrated risk are typically valued at a lower multiple than those with a diversified base.

What to disclose

Answer honestly — this includes your largest customer, a key supplier, or a single point of technology dependence. Disclosing a known risk doesn't automatically hurt your valuation; an undisclosed risk that surfaces later, during an actual sale, is far more damaging to a deal than one that's known and understood upfront.

How to reduce it over time

Diversifying your customer or supplier base is the most direct way to reduce this kind of risk — though it's not something you need to solve immediately. Knowing where your concentration risk sits today gives you the runway to diversify before it becomes a critical issue in a future sale.

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