Brillian's valuations rely on the same professionally recognized approaches used across the business appraisal profession: the market approach, which compares your business to similar private-company transactions, and the income approach, which capitalizes earnings or discounts cash flow.
For most businesses, the market approach carries primary weight, grounding the valuation in real, observable transaction data, while the income approach checks and supports that result based on your business's specific earnings profile. Which approach carries the most weight depends on your business's specific characteristics.
Brillian doesn't invent new methodology — every valuation is standards-compliant. What we add is scale: your business is measured against a large, continuously updated dataset of private-company financial performance and transactions.